On the 15th of September 2012, William Hill launched their new initiative - Priority Prices and it is already proving to a massive success with punters around the country.

By subscribing to online or text notifications, punters are made aware of specially enhanced William Hill prices on all the big events, for which they guarantee at least 5,000 bets at that price. All bets are subject to a maximum stake to ensure that the offers are available to as many people as possible.

The first price enhanced for the Priority Prices was for Camelot to win the St Leger. Offered nationwide at around 2/5, William Hill subscribers were treated to a market leading Even money - a price that attracted well over 7,000 bets in the space of 20 minutes.

Super Sunday saw the first double Priority Price offer as both Manchester sides were enhanced to win, with punters especially benefitting from United (who were enhanced from 15/8 to 3/1) as they defeated Liverpool at Anfield.

The following week saw an amazing comeback by Europe's Ryder Cup team and 5,000 William Hill customers had a double celebration, having backed Europe at our Priority Price of 5/2 (enhanced from 15/8)

Our second double Priority Price offer of the new season saw Arsenal (enhanced from 5/4 to 7/4) hosting Chelsea at the Emirates and Man Utd (Evens from 3/5) tackling Tottenham at Old Trafford.

For the North London Derby on the first weekend of March we offered 4/1 that the in-form Gareth Bale would score in a Tottenham victory over rivals Arsenal. The Welshman broke Gunners fans hearts but didn't let Priority Price punters down as they scooped up the 4/1 winnings  enhanced from 9/4.

"Our Priority Prices are not just enhanced prices, but are market leading prices by some way," said William Hill spokesman Joe Crilly. "Our punters are getting terrific value for all the best events and everyone is getting a slice as well."

Naturally, each Priority Price has a limited availability, so you'll need to get on it fast.  But you can register for our Priority Prices alerts, and be the first to know when each one is released.  To get involved, simply like us on Facebook("williamhillsports") or follow us on Twitter (@priorityprices) to ensure you never miss the chance to get a piece of the action.

Kate Miller, spokeswoman for William Hill, said: "This is a first for the betting industry where subscribed customers can gain advance notification on enhanced odds ahead of the rest of the gambling community. It's free to sign-up and we're committed to only offering industry-best odds. It's another weapon to add to any punters' armoury."

William Hill is only able to offer a limited number of Priority Prices for each event, but as part of this very special scheme, William Hill will be keeping its customers informed on Priority Prices release dates, number of bets available at that price, as well as regular updates on how many bet numbers remain available.

Priority Prices FAQs

What is priority pricing?

A Priority Price is an individual, singles only bet that will usually be a limited availability enhancement on our current market price at the time. We aim to run this promotion on the biggest events and on the markets you want to back.

Is it available on all selections?

No. A Priority Price stands alone. Occasionally more than one Priority Price will be available at the same time.

Is it available on all events?

Priority Prices will be made available on a variety of events, competitions and markets over the year.

Is it available on all betting markets?

A Priority Price is only available as stated in the adverts.

When does it happen?

The schedule for Priority Prices will be made available to subscribers to our alerts.

Do I get Priority Prices automatically?

No. You have to place the bet when it becomes available and before it runs out. That's why you should sign up to the various notification alerts so you don't miss out.

How long does it last for?

The length of time a Priority Price is available for will vary. We have a certain number of bets to lay at the priority price. How long they remain available depends on how quickly they are taken up.

Is it available through all WH channels (retail, site, telephone, mobile, text,)?

Yes. Priority Prices is available across all channels for a limited period only.

Can I have any amount at a priority price?

No. So that as many people as possible can take advantage of Priority Prices we will restrict every client to a maximum bet. We're trying to give everyone something, not give everything to some one.

Whats the effect on SP, EB, AP?

The Priority Price does not affect the Starting Price, Early Price or Board Prices of a selection and it not associated with our Best Odds Guaranteed offer.

 Original Article: http://news.williamhill.com/en/a/priority-prices/priority-prices-prove-popular-with-william-hill-punters